Zico Unveils New On-the-go Packaging For Active Consumers
Zico Pure Premium Coconut Water has released its new on-the-go packaging, which the company said is designed to provide essential nutrients for active lifestyles.
Previously packaged in only paper Tetra Pak containers, Zico is now available in a 14 oz bottle featuring a re-sealable cap, an easy grip shape and increased durability, the company said.
The company further claims that the new bottle still features 100% natural coconut water, but also contains 20% fewer calories per oz and additional sodium to help prevent dehydration and muscle cramps. Similar to the Tetra Pak, the new Zico also still contains five essential electrolytes, more potassium than a banana and zero fat, zero added sugar and zero cholesterol.
The new formula is derived from a blend of coconut waters sourced from Latin America and Asia, providing consumers with a nutritional profile to help optimize hydration and a lower calorie count. The new Zico bottle will be available in Natural, Lima Citron and Pomberry flavors, with additional flavors launching later in 2010.
In addition, the new Zico bottles are environmental friendly. The bottles are made of HDPE (High Density Polyethylene) and are produced and filled domestically, cutting down on the environmental impact of mass shipping. A portion of the Zico bottle is also made from recycled content.
Expected retail price of the new 14 oz bottle is $2.79. The new Zico bottles will be available at its current retailers, such as Whole Foods, as well as online via Amazon.com.
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