XYIENCE takes Xenergy to four new US states
XYIENCE, the maker of Xenergy energy drink, has signed a distribution agreement with Blue Coast Beverages to expand the brand's retail footprint in New Hampshire, Massachusetts, Connecticut and Rhode Island.
Xenergy, which comes in four flavors namely Orange Fuel, Cherry Rush, Citrus Slam and Lemon Blast, is already being carried by around 200 Tedeschi Food Stores in the four states as part of this agreement.
Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC).
XYIENCE vice-president of sales for the East Coast Jeff Jonke said that Blue Coast Beverages, with its track record of success, is a great win for XYIENCE.
Our brand will continue to gain momentum in New England. We're looking forward to a successful relationship, Jonke said.
Blue Coast Beverages vice president of sales Ron Fournier said that XYIENCE's brand awareness in the marketplace is due in part to the growing popularity of MMA and the exposure it has gained through the UFC.
Blue Coast Beverages, based in Massachusetts, is a subsidiary of the Great State Beverages, which is headquartered in Hooksett, New Hampshire.
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Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Reports Buy online from $449
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