Xyience Strengthens Distribution In Texas With Silver Eagle
Xyience, a maker of energy drinks and supplements, has bolstered its distribution in Texas, with a new partnership with Silver Eagle Distributors. As a result, all flavors of company’s Xenergy Premium and Xenergy Xtremcompany’s can be found in the greater Houston and San Antonio areas in convenience and grocery stores.
Houston-based Silver Eagle is a distributor of Anheuser-Busch products in the US, and has an account roster of around 13,000, including chains such as Valero, Kroger, HEB and Timewise Food Stores.
Craig Reeves, business development manager of Silver Eagle, said: “Having the UFC logo on the can and recognition in that sport is a definite added bonus. We were looking for a viable brand in the energy drink category and we think that XyienceE is the next big player. Xyience has everything you want and nothing that you don’t.”
Reuben Rios, vice president of US sales at Xyience, said: “In addition to the sheer volume of retail level exposure that Silver Eagle offers Xyience, they are a highly respected top-notch distributor, and it’s an honor for Xyience to be included on their line-up of brands.
“Craig Reeves and his team, from day one, have had a lot of conviction about our brand. Their expertise in the field, along with that kind of enthusiasm, will result in a great deal of success on the retail floor. We’re looking forward to a long and successful relationship with Silver Eagle.”
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