Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Videos
Drinks Business Review
Return to: DBR Home | News

Wild Turkey releases 35th anniversary bottling

Published 13 February 2017

Wild Turkey has launched Master’s Keep Decades, a new Bourbon created in honour of master distiller Eddie Russell’s 35th year at the distillery.

That was back in 1981, and the new college grad wasn't quite sure the distilling business was for him. Flash forward more than three decades and the student has become the master, celebrating his 35th anniversary and releasing some of the finest whiskies the Bluegrass State has to offer.

To mark the occasion, Eddie is releasing Wild Turkey Master's Keep Decades, the second limited-edition Bourbon in the Master's Keep series.

Wild Turkey master distiller Eddie Russell said: "For Master's Keep Decades, I went all out and used some of the rarest and most precious barrels in our stocks.

"The final product is a whiskey with the finesse and deep character of older Bourbon, anchored by the bold, balanced, and vibrant backbone of younger bourbon. I have to say, this is a whiskey I truly love and I'll be holding a few bottles back for my personal collection."                                                                                        

With this release, Wild Turkey looks back on the long road to the release of Master's Keep Decades, which started on June 5, 1981, when Edward Freeman Russell put his work boots on for the first time at Wild Turkey. Starting the same way his father did, Eddie had to master every menial job in the distillery before being promoted to supervise the rickhouses where the barrels aged.

As he got further along in his career, his father, legendary Master Distiller Jimmy Russell, began to pass down the knowledge he had learned from his own mentors, while instilling in Eddie the values of integrity, craftsmanship and never compromising on quality.

In 2015, Eddie earned the illustrious title of Master Distiller and joined his father at the distillery's helm. Today, the two Bourbon Hall of Famers work side by side as the industry's only active father and son master distiller duo, boasting almost 100 years of combined experience.

With the same sense of humility, humor and passion for perfection as his father, Eddie continues to influence the ever-expanding whiskey industry and bring new products to market, including Wild Turkey Bourbon (formerly known as Wild Turkey Bourbon 81), Wild Turkey Diamond Anniversary, Wild Turkey Master's Keep and now, Wild Turkey Master's Keep Decades.

WIld Turkey master distiller Jimmy Russell said: "When Eddie started working at the distillery, I didn't make it easy for him. I didn't want people to think I was giving him special treatment, so I made him do a lot of hard, thankless work to earn everyone's respect.

"Watching him step into his own, earn the admiration of his peers and create some of the best whiskies I've ever tasted has been the most fulfilling experience a father could ask for."

Made from a blend of whiskies aged 10 to 20 years, this 104 proof (52% alc. /vol.) Kentucky Straight Bourbon has a nose of oak and caramel. It delivers beautifully intricate notes of butterscotch, dried fruit, chocolate, and smoke, and lingers with a smooth, sweet, and spicy finish.

Available nationally and at the Wild Turkey Visitor Center in Lawrenceburg, Kentucky, Wild Turkey Master's Keep Decades will retail for $150 for a limited time.



Source: Company Press Release