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Wave Energy Drink Introduces New Can Designs

DBR Staff Writer Published 25 November 2009

New design features dark blue background for regular and light blue background for the sugar-free product

Wave Energy Drink, of Mooresville, North Carolina, has launched the first re-design of its 16 oz beverage cans. The can re-design was handled by the BooneOakley Ad Agency, of Charlotte, North Carolina.

The company has changed from the lightly colored background 'bubbles', which represented the reduced carbonation present in Wave Energy Drink to a dark blue (for regular) and light blue (for sugar-free) background with the prominently displayed Wave Energy Drink logo.

Phil Smith, president of BooneOakley, said: “We worked closely with the Wave team to ensure the re-design would stand out where it really mattered, at the point-of-sale. To that end, we conducted research with prospective customers to test 3 different can designs, and we learned that this design increased purchase intent by a margin of 3:1 versus the other options.”

Jason Wolter, vice president of marketing for Wave Energy Drink, said: “I also have a pretty strong background in graphic design and I completely agree with the direction taken here for the redesign. It’s simple and uncluttered and we are dealing with a cluttered landscape of competitors. We needed to stand out above all else and this redesign is a big step forward in addressing that issue.”