Vitaminwater Expands Beverage Line-up
Vitaminwater has launched vitaminwater connect, a new variety in the company's beverage line-up, which is about to hit store shelves throughout the US, reported BevNet.
The company said that the new black cherry-lime flavor, is made with caffeine and eight key nutrients. Vitaminwater Connect is available in 20-ounce bottles, at a suggested retail price of $1.49.
BevNet quoted Matt Kahn, senior vice president of marketing for Vitaminwater, as saying: “We are really excited about the launch of vitaminwater connect. We take pride in always listening to our consumers – but this time we took it to a new level. It was fun to collaborate with our Facebook fans, hear exactly what they wanted and then be able to deliver a great-tasting product designed by our fans.”
Vitaminwater is a bottled water company in the US and is part of the Active Lifestyle Brands (ALB), a unit of Coca-Cola North America. ALB consists of brands including vitaminwater, smartwater, Powerade, Fuze, Nos and Full Throttle.
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