Log in or Register for enhanced features | Forgotten Password?
Drinks Business Review
Return to: DBR Home | News

Vacation in a Bottle Lands In Montana

DBR Staff Writer Published 07 March 2010

ViB Holdings has signed a new distributor agreement with Briggs Distributing in Billings, Montana to bring Vacation in a Bottle (ViB), the company's relaxation beverage, to the state. The company has added 62 new distributors so far.

Briggs Distributing will add ViB to its collection of alcoholic and non-alcoholic offerings including teas, energy drinks, juices, water, wine and beer. ViB will be available at Albertsons stores in Stillwater, Carbon, Bighorn, Wheatland, Yellowstone, Mussell Shell and Golden Valley counties, and also online at drugstore.com.

Travis Hollman, creator of Vacation in a Bottle, said: “Some of ViB’s ‘extreme’ competitors are misleading consumers with dangerous ingredients including Melatonin. We are proud that our product is not a sleep aid and does not require a warning label.

“Vacation in a Bottle has a winning formula and unbeatable taste. Our loyal consumers are buying the product as fast as we can stock shelves. And, ViB has emerged the unyielding distribution leader with more chain store authorizations than any of our drowsy competition. In fact, many retailers are banning those unsafe beverages.”

John Decker, CEO of Briggs Distributing, said: “Vacation in a Bottle is leading the new relaxation beverage trend that has captivated our thirsty consumers. We are thrilled to be stocking retailer shelves with such a popular and great-tasting beverage.”

The company claims that the drink's formulation includes L-theanine, an amino acid found in green tea, and B vitamins that give ViB its focus and calming features.

Comments
Post a comment

Comments may be moderated for spam, obscenities or defamation.