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US wine retailers step-up the battle against underage consumers

DBR Staff Writer Published 08 February 2007

In a bid to eliminate underage alcohol sales via the internet, the Specialty Wine Retailers Association (SWRA) in the US has formed a partnership with IDology, a provider of age and identity verification services.

The partnership gives SWRA members access to IDology's tools that help ensure online and telephone transactions are between a retailer and an adult. SWRA said that as consumers are increasingly using the internet and telephones to access wine products, using technology and data to assure the transaction is between retailers and adults has become an important step. IDology's ExpectID Age services allow wine retailers to instantly verify the age and identity of their customers using a patent pending verification process and trusted data sources. IDology has proven to be a leader and innovator in age and identity verification services and this is what led us to choose them as our partner, said Lesley Burglund, president of SWRA. SWRA members have always been proactive in assuring transactions only occur between retailer and adult. The use of IDology's services keeps wine retailers on the progressive edge of responsible and legal direct-to-consumer wine sales. We are excited about the Specialty Wine Retailers' endorsement of our ExpectID Age system, said Raye Croghan, vice president of IDology. The Specialty Wine Retailers Association works in various legislative and regulatory arenas and by litigating to achieve its primary goal of replacing archaic and discriminatory laws that hurt consumers and retailers.