Trump vodka sees flurry of orders
Published:12-April-2006
By BR staff writer
US spirits group Drinks Americas Holdings said that orders for its Trump Super Premium Vodka have reached 40,000 cases in the first 30 days of presenting to wholesalers, representing approximately $5 million in advance orders from a limited number of states.
Drinks Americas said it is currently in the process of adding distributors and related order flow in additional states. The company expects to begin shipping in its first fiscal quarter, which begins May 1, 2006.
"When we announced the beginning of the Trump Super Premium Vodka line in November, we were highly honored to be able to add such a marquis name to our product roster," said J Patrick Kenny, CEO of Drinks Americas. "There is a high level of anticipation evolving among distributors, retailers and consumers for the launch of the brand."
Mr Kenny further states: "As we indicated at that time, in our view the Trump name is one of the most recognizable and valuable global trademarks in existence today, synonymous with the very best in class. In keeping with our plan, we have successfully searched the world for the very best super premium product."
The super premium vodka category is the fastest growing segment of the largest distilled spirits category. According to the Distilled Spirits Council, while super premium vodkas account for only 23% of sales by volume, almost 44% of the revenue - exceeding $1.3 billion per year - comes from the super premium segment.
