TNI Renames Tahitian Noni Juice
Tahitian Noni International (TNI) has changed the name of its product, Tahitian Noni Juice, which will now be called Tahitian Noni Original Bioactive Beverage.
The company said that despite the change of name, Tahitian Noni Original is the same bioactive beverage, and the name change comes from the fact that science has now proven that noni is more than a superfruit.
The company claims that bioactive beverages offer more benefits than fruit juices or even those classified as superfruits, and Tahtian Noni Original contains 150 diverse phytonutrients including 13 different types of iridoids from noni and blueberry, and is also supported by 14 human clinical studies proving its efficacy.
According to TNI, iridoids have been scientifically proven to eliminate harmful free radicals, maintain healthy HDL cholesterol at existing normal levels, boost energy, promote heart health, strengthen the immune system, support DNA and healthy brain activity.
Jeff Wasden, vice president of global marketing for TNI, said: Tahitian Noni Juice has always been a bioactive beverage. We've now changed the name to reflect what the product really is.
The company also said that Tahitian Noni Original will have a new appearance, now being released in a 750ml aluminum bottle, and a new 4l refrigerator pack known as the Quad.
The company further claims that the new packaging has a smaller carbon footprint than the standard bottle, and is recyclable. Tahitian Noni Original is among the five new bioactive beverages that will be released in the US in March.
Related Insight
Suppliers Directory
Non-alcoholic Fruit Juice Energy & Sports Drinks Dairy Hot Drinks Soft Drinks Bottled Water
Technology Brewing Catering Equipment Packaging Process Technology
Markets & Regulations Markets Regulatory & Safety
Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Reports Buy online from $449
Comments may be moderated for spam, obscenities or defamation.