Starbucks takes over Brazil operations
Starbucks said that it has assumed 100% ownership and operating control of Starbucks Brazil through the acquisition of Cafes Sereia do Brasil Participacoes as part of its international expansion plan.
The company believes that converting the market to a company-operated business allows it to focus on the opportunity in Brazil through pursuing growth while continuing to deliver customer experience in the consumer market in South America
Starbucks Coffee Latin America vice president, general manager Pablo Arizmendi said that Cafes Sereia and its partners have been committed to creating the Starbucks experience for our customers in Brazil.
“We are grateful for Maria Luisa Rodenbeck’s dedication, talent and entrepreneurial spirit which brought Starbucks to Brazil and the continued partnership of Peter Rodenbeck and Cafes Sereia for establishing Starbucks as a trusted and respected brand in Brazil,” Arizmendi said.
Related Insight
Suppliers Directory
Non-alcoholic Fruit Juice Energy & Sports Drinks Dairy Hot Drinks Soft Drinks Bottled Water
Technology Brewing Catering Equipment Packaging Process Technology
Markets & Regulations Markets Regulatory & Safety
Hot Drinks Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Reports Buy online from $449
Comments may be moderated for spam, obscenities or defamation.