Starbucks Switches To Fairtrade Coffee In Europe
Contributes to annual payment of E2.8m to small-scale coffee farmers
Starbucks and the Fairtrade Labelling Organizations International (FLO) have revealed that by March 2010, every cappuccino, latte, mocha and other espresso based beverage served in Starbucks in Europe will be Starbucks Shared Planet and Fairtrade Certified.
According to Starbucks, switch to Fairtrade Certified espresso in Europe will help contribute to a total global annual payment of around E2.8m to small-scale coffee farmers.
The company said that the announcement is part of a global commitment with FLO who are responsible for the development of global Fairtrade standards. It furthers the plan of doubling Starbucks Fairtrade purchases to 18 million kilo by the end of 2009.
Fairtrade and Starbucks said that they are sharing their knowledge and practices in responsible sourcing to improve the livelihoods of coffee farmers and to ensure the availability of the highest quality coffee.
Buck Hendrix, president of Starbucks Europe, Middle East and Africa, said: “I am excited about and proud of next year’s introduction of 100% Starbucks Shared Planet and Fairtrade Certified espresso in our stores across Europe. Starbucks currently serves millions of customers in Europe every week.
“This announcement guarantees that, working together with Fairtrade and our customers, we are using our size for good every day. Starbucks has always been committed to responsibly grown and ethically traded coffee and our nearly decade long relationship with Fairtrade has strengthened that commitment.”
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