Starbucks Launches Via Ready Brew Iced Coffee In US, Canada
Starbucks Coffee Company, an international coffee chain, has launched the company's Via Iced Coffee, at all Starbucks stores in the US and Canada.
Via Iced Coffee, which now joins the made-to-order beverage line-up at its stores, is a blend of medium roasted coffee and is made using arabica beans, and offers 100 calories per 16fl oz size.
Starbucks claims that its Via Iced Coffee is convenient and easy option for making iced coffee at home or on the go. The coffee is lightly sweetened with dissolves quickly in cold water and does not require special equipment or waiting for coffee to cool.
Starbucks Via Iced Coffee comes packed in single use sticks sized for a 16fl oz water bottle, and is available in 5-packs at an SRP $5.95 in US and an SRP of $6.95 in Canada.
Annie Young-Scrivner, global chief marketing officer of Starbucks, said: We’re excited to give our customers new ways to enjoy Starbucks coffee, and Starbucks Via Iced Coffee – a thirst-quenching complement to the Starbucks Via portfolio – is perfect for iced coffee drinkers and a great addition to our summer beverage selection.
Via Ready Brew, which was introduced in September 2009, joins made-to-order portfolio including Iced Coffee with Milk, Tazo Shaken Iced Passion Tea Lemonade and the however-you-want-it Caramel Frappuccino blended beverage.
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