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Starbucks and MARS DRINKS enter into agreement to bring Starbucks coffee to more workplaces

DBR Staff Writer Published 25 July 2016

Starbucks and MARS DRINKS have entered into an agreement which can bring freshly brewed cups of Starbucks coffee any time of the day, for a 100% workplace-focused segment of Mars Incorporated.

During the workday, it can be tough to get out of the office for a coffee break.

Beginning this fall, Starbucks high-quality, premium Arabica coffee will be available through MARS DRINKS’ single-serve brewers in offices across the U.S. and Canada.

MARS DRINKS’ customers can enjoy three varieties of Starbucks coffee including smooth Pike Place Roast, roasty and sweet Caffè Verona, and lightly roasted Veranda Blend.  Tazo teas are planned to join the line-up in the future.

Michelle Burns, a 21-year partner, Starbucks Branded Solutions team senior vice president, which brings the Starbucks Experience to a variety of channels such as colleges and universities, lodging, grocery stores and the workplace.

Burns said: “Today there are over one million cups of Starbucks coffee brewed in workplaces.

“Our new agreement with MARS DRINKS will help bring Starbucks coffee within an arm’s reach for many more of our customers when they are outside of our stores.”

The opportunity for office coffee is significant, with the category representing $4.75 bn dollars in sales in the U.S. and Canada, with single-serve being the fastest-growing category within the segment.

Starbucks is a leader in single-serve coffee, with a long heritage in coffee and tea to capitalize on the more than 80 percent of coffee occasions that occur outside of a retail café.

MARS DRINKS North America Regional President and General Manager Bobby Chacko said: “We’re proud to introduce Starbucks into the MARS DRINKS portfolio.

“Through our work café experience, MARS DRINKS brings people together to connect, collaborate and get things done. Starbucks complements our existing range and further expands the taste and choice we deliver to workplaces throughout the U.S. and Canada.”

Source: Company Press Release