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Spindrift unveils new packaging for sparkling beverages

DBR Staff Writer Published 29 July 2016

Spindrift, America's line of sparkling beverages made with real squeezed fruit, has unveiled new packaging that conveys their core mission of "real."

Their new look of "real" will roll out to stores and foodservice partners beginning in August 2016.

Spindrift CEO and founder Bill Creelman said: "Spindrift was founded six years ago, on one simple idea: take fresh juice, squeeze it and make the single best sparkling beverage possible.

"We were the first to directly challenge the market with fresh ingredients and with so much evolution in category, it is now more important than ever to communicate our unique use of real fruit in our package design."

Spindrift's new design shows consumers exactly what makes them different – real fruit in every beverage. The visual artistry on the new labels puts fruit at the forefront of the packaging, with beautifully rendered watercolors against a pure white backdrop, as well as utilizes the colors of the each of the fresh squeezed fruits inside. Spindrift's message is simple – real fruit plus bubbles plus water – and the new design delivers it perfectly.

Spindrift chief marketing officer Strick Walker said: "The sparkling water space is full of confusing concoctions and devoid of real. People have 45 seconds to choose their beverage while looking at a wall of options, and we are excited to have such a simple proposition.

"The new design simplifies the process so that consumers can immediately understand what's inside the package."

Spindrift beverages are found at Target and Trader Joe's nationally as well as select Costco, Whole Foods and specialty grocery outlets.

Source: Company Press Release