Sobieski Vodka, Madison Square Garden Expand Multi-Year Marketing Agreement
Published:13-October-2009
By Staff Reporter
To offer Sobieski exposure across Madison Square Garden’s unrivalled set of assets
Sobieski Vodka and Madison Square Garden have expanded their multi-year marketing agreement. Continuing the relationship established in March 2008, the Sobieski Vodka brand is expected to be exposed to over four million people annually at more than 275 events, including New York Knicks and Rangers home games, at Madison Square Garden.
As part of the agreement, Sobieski Vodka will have courtside signage at Knicks games and dasherboard signage for Rangers games and concourse level signage in Madison Square Garden.
Chester Brandes, president and CEO of Imperial Brands, said: “We are delighted to continue and expand our relationship with Madison Square Garden. Working with such a world-renowned entertainment landmark helps us reach out to more consumers and continue our mission to spread the ‘Truth about Vodka.”
Scott O’Neil, president of MSG Sports, said: “Our expanded agreement with Sobieski Vodka offers a tremendous opportunity to continue to build Sobieski’s brand by leveraging the magic of Madison Square Garden, and the passionate fan bases of the Knicks and Rangers. This is another example of the unparalleled brand exposure The Garden can offer companies that they could not receive anywhere else in the world.”
