Skinny Water Enters Arizona
Published:16-November-2009
By Staff Reporter
Hensley Beverage to distribute the drink in Phoenix
Skinny Nutritional, an operator in the zero-calorie enhanced water category, has said that Skinny Water is going to be distributed in the state of Arizona by Hensley Beverage Company (Hensley).
According to the company, Hensley will distribute Skinny Water in Phoenix, which strategically places its beverage in a market in which weather and tourism serves as a catalyst for brand awareness. At present, Hensley distributes around 250 beverage brands, including Budweiser, Arizona Iced Tea, and Hansen’s Natural Sodas.
Ron Wilson, president and CEO of Skinny Nutritional, said: “The state of Arizona is an excellent market for Skinny Water. With an abundance of resorts, spas, universities and the need to stay hydrated due to the warm climate, we anticipate a successful launch in the state of Arizona. Further, to partner with a world-class distributor like Hensley, we are confident that Skinny Water will be well-distributed through the state of Arizona.”
Mark Miller, president of beverage division of Hensley, said: “We’re extremely excited about the addition of Skinny Water to Hensley’s product portfolio. We are known for distributing only the finest products; therefore, we anticipate a significant boost in demand for Skinny Water.”
The Skinny Water line-up features six flavors, including Acai Grape Blueberry, Raspberry Pomegranate, Goji Fruit Punch, Lemonade Passionfruit, Peach Mango Mandarin, and Orange Cranberry Tangerine.
