Skanemejerier Extends Bravo
To incorporate probiotic strains in its juice product
Sweden-based Skanemejerier, a food company that primarily offers dairy products, has widened its juice range, Bravo, to incorporate probiotic strains in a 100% juice product with a cold-fighting claim, reported Beverage daily.com.
Bravo Friscus, the outcome is offered in a one-litre 100% apple and orange juices cartons and incorporate two probiotic strains, which is claimed to resist colds and flus. Skane is backing the Swedish launch with a national campaign that includes television adverts and in-store messaging and sampling.
Probi is a supplier of the Lactobacillus plantarum HEAL9 and Lactobacillus paracasei 8700:2 strains, which are to be used in the products at a level of about 1bn colony forming units (CFUs) per 250ml. It markets approximately EUR2.50 per one litre carton, a 50% mark-up over regular Bravo juices. Bravo Friscus has mainstream supermarket distribution.
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