Security Beverages launches new anti-hangover drink in US
Security Beverages Company has launched its non-alcoholic digestive drink, Security feel better, in the US. The company claims that this drink, which is imported from France, relieves the effects of over consumption of food and drink.
Security feel beer is said to activate the digestion process, assist in quicker removal of toxins and prevent hangovers. The company claims that the drink will be effective in 30 to 45 minutes.
Security Beverages Company managing director Leonardo Freitas said that the company is planning on capitalizing and growing the ever-growing public interest in non-alcoholic beverages with innovative 'shot' packaging formats, thus targeting a sophisticated consumer base that will enjoy Security Feel Better as a digestive aid after heavy drinking and meals.
A national marketing campaign, driven by public relations and social media, for brand awareness of the brand and its benefits for US consumers and the drink market will be run in support of the anti-hangover drink's launch.
Security feel beer is available at $5.99 per 30ml bottle at various retailers and on-trade from September 2010.
Related Insight
Suppliers Directory
Non-alcoholic Fruit Juice Energy & Sports Drinks Dairy Hot Drinks Soft Drinks Bottled Water
Technology Brewing Catering Equipment Packaging Process Technology
Markets & Regulations Markets Regulatory & Safety
Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Reports Buy online from $449
Comments may be moderated for spam, obscenities or defamation.