Seattle's Best Coffee distribution hits 30,000 mark
Seattle’s Best Coffee, a US based specialty coffee retailer and wholesaler, and a subsidiary of Starbucks, has now reached 30,000 locations which serve its coffee across the globe.
The international coffee company said that this marks a diverse channel approach, representing an achievement of major landmark in its multi-brand portfolio strategy which Starbucks revealed early in 2010.
Seattle’s Best Coffee said that complete revival of the brand and a new business direction that leverages its multi-channel strategy to increase the availability of its coffees are crucial to its growth strategy.
The coffee company's diverse channel approach, a key component of its growth strategy, includes company-operated stores, franchised locations, relationships with various retail and restaurant chains, and food service locations.
Over the last six months, the company's new or expanded distribution relationships include Subway Restaurants, with nearly 20,000 locations and Burger King, with approximately 7,500restaurants, both in the US and Canada.
Other significant partnerships of the coffee company are AMC Theatres, with around 300 locations in the US, and Mac’s Convenience Stores, a division of Alimentation Couche-tard, with 600 locations in Western and Central Canada.
These relationships complement the current agreements with Alaska Airlines, Royal Caribbean International and Borders bookstores. The international brand's coffee range is also available at nearly 20,000 retail grocery locations.
Seattle’s Best Coffee president Michelle Gass said that the company is delighted to have reached its initial goal of 30,000 places consumers can enjoy our coffee, but it considers that the first step toward 100,000 or more.
“We’re opening the door for retailers and franchisees to participate in the growing premium coffee category, ”Gass said.
Gass also anticipates the franchising and packaged goods businesses to be critical in the growth of the coffee brand.
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