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Diageo, Diddy introduce CÎROC Mango vodka

Published 18 October 2016

Sean Diddy Combs and the Makers of CÎROC Ultra Premium Vodka have introduced CÎROC MANGO.

CÎROC MANGO is made with vodka infused with mango and other natural flavors.

The liquid, which boasts undertones of tangy citrus, can be enjoyed on the rocks or mixed with a variety of fresh fruit juices to complement its distinctive taste. 

CÎROC MANGO is launching on the heels of the highly successful CÎROC APPLE which was named the 1 Vodka Innovation of 2016. This launch follows the brand's continued success in the flavored vodka category which has continually driven trends.

Sean "Diddy" Combs said: "I am excited to introduce CÎROC Mango as our newest flavor, and continue our streak of successful innovations.

"CÎROC is always pursuing new ideas and opportunities and we have been a dominant force in the market. Every new flavor innovation we have launched - including the recent, CÎROC APPLE - has been 1, and CÎROC MANGO is already on track to be one of the most successful."

CÎROC also releases the second installment of the "Let's Get It" short film series designed to empower the next generation of creators to pursue their passions and dreams.  The film transitions the spotlight from Combs to music and social media entrepreneur DJ Khaled, who represents CÎROC MANGO in the campaign extension. 

"Let's Get It: Khaled's Odyssey," examines DJ Khaled's 25 year journey of blood, sweat and tears to reach the top of the charts. Directed by Emmy Award winner Zach Heinzerling, the video, created in partnership with 72 andSunny New York, premiered today on People.com and the supporting spot is running on top broadcast networks.

DJ Khaled said: "I feel blessed that Sean and CÎROC have picked me to represent CÎROC MANGO and share my story.

"It wasn't easy to get here but I never gave up. I am proof the struggle is worth it.  A major key is to recognize wins, both big and small.  Celebrate them all, but do so responsibly."

Combs and DJ Khaled celebrated the new flavor launch in Miami this past weekend during the Annual Revolt Music Conference. Combs, alongside Mayor Philip Levine of Miami Beach, presented the keys to the city to DJ Khaled.

The ceremony reinforced the "Let's Get It" movement and Combs' commitment to helping DJ Khaled and others realize their dreams.  

After the presentation, VIP guests attended an intimate preview screening of "Let's Get It: Khaled's Odyssey" with an introduction by the film's star.

Throughout the remainder of the RMC weekend, millennials, influencers and moguls in the making enjoyed the CÎROC MANGO Loco and other specialty CÎROC MANGO cocktails at top industry events including the kickoff of CÎROC Hustle Hours hosted by DJ Khaled. 

Source: Company Press Release