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San Diego Beverage To Distribute Skinny Water In San Diego

DBR Staff Writer Published 02 November 2009

Would introduce Skinny Water in supermarkets, convenience stores, health facilities and spas

Skinny Nutritional, the maker of Skinny Water and a key player in zero-calorie enhanced water category, has selected San Diego Beverage as distributor to make Skinny Water available in Southern California .

The company said that both Skinny Water and San Diego Beverage Group will focus on introducing Skinny Water to supermarkets, convenience stores, health facilities and spas.

The Skinny Water lineup features six flavors which include Acai Grape Blueberry, Raspberry Pomegranate, Goji Fruit Punch, Lemonade Passionfruit, Peach Mango Mandarin, and introducing Orange Cranberry Tangerine.

The company claims that Skinny Water contains calcium, potassium, and EGCG and has zero calories, sugar, sodium, no preservatives, and all natural colors and flavors.

Michael DiOrio, vice president of DSD Sales (West) for Skinny Nutritional, said: “San Diego Beverage Group understands and embraces good for you” products. They recognize that Skinny Water is not only great-tasting and good for you, but also see the brand positioned as a complement to the enhanced water category and enabling retailers to bring additional consumers to this segment. Further, Skinny Water is a way for retailers to bring additional consumers to this segment.”

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