SabMiller launches new beer brand in India
SabMiller has announced the launch a new national beer brand in India called Indus Pride.
According to the company, the new beer has been created by SabMiller to grow the mild beer segment of the Indian market. Indus Pride is made with 100% barley malt, the company said. SabMiller is also launching a non-alcoholic brand extension, which will be supported through advertising. Jean-Marc Delpon de Vaux, SabMiller India's managing director, said: In order to retain and build on our strong position in India, we wanted to launch a mainstream, mild beer which has the ability to compete nationally. We believe that the introduction of Indus Pride gives us the comprehensive national portfolio needed for long term success in India.
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Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Reports Buy online from $449
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