SabMiller launches new beer brand in India

According to the company, the new beer has been created by SabMiller to grow the mild beer segment of the Indian market. Indus Pride is made with 100% barley malt, the company said. SabMiller is also launching a non-alcoholic brand extension, which will be supported through advertising. Jean-Marc Delpon de Vaux, SabMiller India's managing director, said: "In order to retain and build on our strong position in India, we wanted to launch a mainstream, mild beer which has the ability to compete nationally. We believe that the introduction of Indus Pride gives us the comprehensive national portfolio needed for long term success in India."