Reed's Commences Production, Shipment Of New Ginger-based Beverage
Published:03-March-2010
By Staff Reporter
Reed's, a California based maker of sodas, has introduced its new 'Reed's Rx' Natural Ginger Nausea Relief for the drug store channel. The company claims that the new beverage is a brew of ginger, honey, pineapple juice, and lemon and lime juices with added vitamin B6.
The company has already begun producing and shipping its 'Reed's Rx' Natural Ginger Nausea Relief to drug stores and has placed its first advertisements into drug store trade publications. The beverage is being launched in four-packs of 5.5-ounce cans.
Chris Reed, founder, chairman and CEO of Reed's, said: "We have received many testimonials over the years from people who have used our products for motion sickness, morning sickness and nausea. In addition, ginger has a very long history of use as a remedy for nausea.
“It was documented to be used by the early Roman Empire in 1000 B.C. and shows up in early medical texts dating from 1600 BC. As a result, we decided to create a new line of products based on the Reed's Ginger Brew brand and geared for the drug store trade under the 'Reed's Rx' brand.”
Neal Cohane, senior vice president of sales and marketing of Reed's, said: "The 'Reed's Rx' product line represents an exciting new growth area, and is a testament to the naturalness and healthiness of our products, which can be used to treat nausea and motion sickness.”
Mr Cohane added, “This new product allows us to access over 240,000 convenience, grocery, and drug stores across the US that have stomach aisles offering over-the-counter nausea relief products, as well other channels, including hospitals, cancer centers, airports, and cruise ships, where consumers are looking for natural alternatives. We believe this represents an exciting new opportunity to significantly grow our sales beyond traditional food and supermarkets."
The company products are currently selling in 10,500 supermarkets in natural foods and mainstream. In addition, the company owns the Virgil's Root Beer product line and the China Cola product line.
Recently, Reed's added the Sonoma Sparkler brands to its line. Other product lines include: Ginger Candies and Ginger Ice Creams. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada.
