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Pure Leaf launches bagged and loose teas

Published 19 October 2016

Pure Leaf announced its expansion beyond the ready-to-drink shelves with the launch of bagged and loose teas.

Available nationwide in 10 hot and iced varieties, Pure Leaf's range of new long-leaf teas share the brand's passion for realness by giving tea lovers the most genuine tea experience, from steep to sip.

"We at Pure Leaf believe that the most delicious tea is real tea, simply picked, rolled and crafted from sustainably grown leaves," said George Hamilton, Tea Director at Unilever. "We have poured all of our expertise into this new range, which we hope people will enjoy drinking as much as we do."

Pure Leaf's delicate tea leaves are kept long, then simply picked, rolled and expertly crafted with real fruit pieces, petals and herbs, allowing the natural tea essence to shine through. To ensure an exceptional and authentic taste experience, Pure Leaf offers single-source tea leaves from Rainforest Alliance Certified tea estates in India, Kenya, Indonesia and Sri Lanka. Pure Leaf's uniquely transparent packaging reveals the masterful tea blends and lets the quality of the ingredients speak for themselves.

Available in 16-count jars, Pure Leaf bagged teas are offered in seven varieties—Black Tea with Vanilla, Chai Tea, Green Tea with Mint, Iced Classic Black Tea, Iced Black Tea with Peach, Iced Black Tea with Raspberry, and Iced Green Tea with Citrus. Pure Leaf loose teas are offered in three varieties—English Breakfast Black Tea and Iced Classic Black Tea, both available in 4.7-oz. jars, and Gunpowder Green Tea, available in 5.8-oz. jars.

The new bagged and loose teas join the popular Pure Leaf brand, comprised of Pure Leaf Iced Tea and Pure Leaf Tea House Collection, and are manufactured and distributed by Unilever, the number-one tea buyer in the world. All products are available nationwide on Amazon.com and in grocery stores, mass market retailers and select club stores.



Source: Company Press Release