Pickle Juice To Hit Shelves At H-E-B In Texas
Published:03-February-2010
By Staff Reporter
Pickle Juice Sport, a sports drink maker and a portfolio company of Golden Beverages, has acquired distribution in 200 stores of H-E-B Grocery (H-E-B) in Texas with immediate effect. The juice maker said that Pickle Juice Sport, which comes in 8oz bottles, is placed in the sport drink section of the stores.
The company claims that the sports drink is a pre and during activity drink that focuses on easing the pain and discomfort of muscle cramps. The brand Pickle Juice Sport is distributed to a network of grocery and sporting good stores such as H-E-B, Brookshire's Grocery, United Supermarkets, and Academy Sports and Outdoors, bringing the reach to a total of 11 states.
Pickle Juice Sport is distributed by Golden Beverages. The juice is sold and endorsed by the NFL and College programs as a hydration system to be used in combination with other sport drinks.
H-E-B operates around 300 stores in Texas and Mexico. The retailer, based in San Antonio, employs more than 70,000 Partners and serves customers in around 150 communities.
