PepsiCo To Cease Sales Of Sugar Beverages In Schools Worldwide By 2012
PepsiCo has said that it is voluntarily adopting a new global policy to stop sales of full-sugar soft drinks to primary and secondary schools globally by 2012. The policy applies in all countries outside the US, and is normally conforms with the company's existing US policy, which remains unaltered.
The company's new policy is an outcome of discussions with the World Heart Federation in Geneva. The World Heart Federation is the non-governmental organization recognized by the World Health Organization as its partner in the prevention and control of cardiovascular disease.
PepsiCo said that it will work with its bottlers, vending companies and third-party distributors, in partnership with parents, community leaders and schools officials all over the world, to offer low-calorie beverages for primary and secondary schools.
Indra Nooyi, chairman and CEO of PepsiCo, said: We have long advocated for school settings to be made as conducive as possible to promoting the health of students, and we have programs under way with school authorities in several countries to do that.
“This includes restoring or expanding physical education and promoting nutrition education. This global policy will serve as an important part of that mission, by expanding our offerings of low-calorie and nutritious beverages.
The company said that it has worked in coordination with the Alliance for a Healthier Generation, a joint initiative of the American Heart Association, the William J Clinton Foundation and other beverage companies, to alter the mix of beverages in US schools through voluntary guidelines.
The guidelines prohibited the sale of full-sugar soft drinks to students in elementary and secondary schools, authorizing only low-calorie drinks and portion-controlled juices, sports drinks and waters. In early March, three years after guidelines were announced, it was reported that 98.8% of measured schools were in compliance.
Related Insight
Suppliers Directory
Non-alcoholic Fruit Juice Energy & Sports Drinks Dairy Hot Drinks Soft Drinks Bottled Water
Technology Brewing Catering Equipment Packaging Process Technology
Markets & Regulations Markets Regulatory & Safety
Soft Drinks Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Reports Buy online from $449
Comments may be moderated for spam, obscenities or defamation.