PepsiCo Introduces Gatorade Sports Mix
PepsiCo has entered into into the powder category with the launch of Gatorade Sports Mix. The product will be available in Lemon and Orange flavors in a ready-to-mix powder.
Gatorade Sports Mix will be available in 'easy to use' sachets priced at INR15 per sachet. Each sachet makes 500ml of Gatorade. Gatorade is also available in liquid format in three falconers - Orange, Lemon and Blue Bolt - priced at INR 35 for a 500 ml PET.
Geetu Verma, ED-innovation & business development at PepsiCo India, said: India is going through a fitness revolution. The Indian youth is sweating it out by Walking, Jogging, Playing Sports and Gymming.
“There is a huge need for an Instant & Optimal rehydration solution, but currently consumers end up using sub-optimal solution like Glucose Powders, Caffeinated Energy Drinks and even Plain Water. And in order to encourage consumers to drink Gatorade more frequently, we have now made it more affordable and accessible.
Initially the product will be available in metro cities in both traditional and modern format stores. PepsiCo plans to support the launch through heavy consumer sampling and in-store activations.
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