PepsiCo Canada Unveils Aquafina Plus Vitamins 10 Cal
New offering features PureVia stevia extract
PepsiCo Canada has launched Aquafina Plus Vitamins 10 Cal - the nation's first low-calorie vitamin-enhanced water to feature stevia extract all-natural sweetener, called PureVia.
Stacy Reichert, president of PepsiCo Canada, said: We are extremely proud to be the first and only nationally available beverage in the country to feature PureVia as a zero calorie, natural sweetener. Consumers have long anticipated a zero calorie natural sweetener and are seeking healthier beverage choices.”
“Our hydration portfolio, including Aquafina Plus+(R) vitamin-enhanced water, has seen explosive growth in Canada, and the Aquafina Plus Vitamins 10 Cal brand is going to further that leadership position. Being the first to offer a great-tasting, low-calorie option with a natural sweetener is a big deal, and we are excited about sharing it with health-conscious Canadians, added Ms Reichert.
PepsiCo stated that Aquafina Plus Vitamins 10 Cal beverages are available in three new flavours - Black and Blue Berry, Acai Fruit Punch, and Tropical Cherimoya at a suggested retail price of $1.89-$1.99 for a 591ml bottle.
Last year, the company has entered into a partnership with Whole Earth Sweetener to jointly develop PureVia sweetener for various uses, including as a sweetener in various food and beverage products.
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