Peet's Coffee & Tea Introduces Bottled Iced Teas
Published:29-June-2009
By Staff Reporter
The six iced tea varieties are crafted from green, oolong, white and black teas
Peet's Coffee & Tea, a manufacturer of tea and coffee has introduced Peet’s Bottled Iced Teas, from Peet's whole tea leaves. The six new iced tea varieties are reportedly crafted from green, oolong, white and black teas. Five of the six are complimented with flavors such as peach, mint, citrus and honey.
The six varieties include, Jade Green Lime Tea, Little Dragon Peach Tea, Moroccan Mint Green Tea, Snow Leopard Tea with Honey, Summer House Citrus Tea, Summer House Classic Tea (unsweetened)
Peet's Bottled Iced Tea will be available in 15 oz glass bottle. The teas are initially available at 25 Peet's retail outlets in Northern California, Raley's, Bel Air, Nob Hill and Nugget Markets grocery stores in California and Nevada as well as select Whole Foods stores. The teas are also available at select Costco stores (all in Northern California).
Eliot Jordan, Tea Master of Peet’s, said: "We've taken everything we know from our 43 years in the tea business and crafted unique recipes that bring out the best flavor in each iced tea. It took us about five years to perfect this and get true tea taste into a bottle, but I think we finally got it right."
Chris Lansing, Vice President and General Manager at Peet's, said: “Cold tea is the primary way in which people consume tea in the U.S. and over the last several years, the bottled tea market has grown steadily at about 15%.
"Our bottled iced teas are everything you'd expect from Peet's - extraordinarily high quality tea brewed so that the real taste of the tea shines through. The refreshing true tea taste stands out among the many 'tea sodas' that are sugary or artificially-flavored. What many people don't know is that Alfred Peet, our founder, started in the tea business before becoming internationally renowned for his coffee. We are excited to have finally captured the extraordinary quality and taste of our teas, cold in a bottle, for the first time," he added.
