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Odwalla Introduces Pink Poetry Superfoods

DBR Staff Writer Published 09 September 2009

Made with plum, dark sweet cherry, guava and other juices

Odwalla has expanded its Superfood family with the addition of Pink Poetry Superfood, which is made with plum, dark sweet cherry, guava and other juices, along with hibiscus, cranberry, and green tea extracts. The company claims that the new product contains antioxidant Vitamins C and E, iron and calcium.

The company said that the product will be available in 450 mL recyclable plastic bottles in natural food stores, select supermarkets, and specialty outlets throughout the US alongside other Odwalla beverages such as Superfoods, C Monsters and Protein Monsters, and food bars.

Alison Lewis, president of Odwalla, said: “Odwalla is proud to introduce Pink Poetry Superfood to help raise awareness of breast cancer and support the work of The Breast Cancer Research Foundation.”

Odwalla, a natural health beverage company, is a provider of family of juices, juice drinks, soy beverages and food bars. Its beverages and food bars are available in natural food stores, select supermarkets and specialty outlets throughout the US.

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