New coffee launched by Coca-Cola and Godiva

The premium indulgent beverages are called Godiva Belgian Blends and are to be sold as revitalizing drinks that are "more decadent than just plain coffee." The three flavors included in the initial launch will be Dark Chocolate Mocha, Milk Chocolate Mocha and French Vanilla Latte. The US national launch will begin at the end of July this year with the new products being sold in convenience stores and supermarkets. The drinks will be sold either as singles or in packs of four. "This is a great opportunity for us to extend our strong portfolio of licensed products by combining the world's leading premium chocolate brand with the beverage marketing expertise and distribution capabilities of Coca-Cola North America," said Jim Goldman, president at Godiva. Coca-Cola, who reported a $4.8 billion profit for 2005, previously stated that one of its primary objectives for 2006 would be to improve its coffee and tea business. "Collaborating with Godiva on a beverage line like this is a great opportunity for Coca-Cola North America, and builds upon the reputation of both companies for high quality, consumer-preferred products," said Don Knauss, president and chief operating officer for Coca-Cola North America.