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MillerCoors launches third Henry's Hard Soda flavour

DBR Staff Writer Published 02 August 2016

MillerCoors has launched its third Henry's Hard Soda flavour since the range was launched at the start of this year.

Henry's Hard Cherry Cola targets the same Gen-X consumer as the last two flavours, Henry’s Hard Ginger Ale and Henry’s Hard Orange Soda.

Packaged in 6-pack 12-ounce bottles and 16-ounce single cans, the new hard soda product is now available nationwide at most grocery, liquor and convenience stores.

Henry’s Hard Cherry Cola at 4.2% alcohol by volume is made with cane sugar and has a cherry cola flavor. The drink has a subtle hint of almond taste which gives it a distinct taste compared to its own hard sodas and that of competitors’.

MillerCoors is likely to support its newest flavored malt-beverage through nationwide ad campaigns focused on Gen-X and run across electronic, digital media, social media and traditional billboards.

MillerCoors senior director of innovation Bryan Ferschinger said: “Our focus remains on the Gen-X audience because we believe this is a group that continues to be overlooked.

“We know Gen-Xers have stuff to do tomorrow, which is why we created Henry's Hard Soda. Henry's provides just the right amount of fun, helping people embrace their 'Live Hard-ish' lifestyle."

As of now Henry’s Hard Cherry Cola faces competition mainly from similar flavored malt beverages from Best Damn Cherry Cola of Anheuser-Busch and Seagrams’s Cherry Cola-flavored hard soda.

Apart from hard sodas, MillerCoors also manufactures beers and ciders that include brands such as Coors Light, Coors Banquet, Miller Lite and Miller High Life.