Lion Nathan debuts 2D Barcode Technology
Lion Nathan Wine Group, a owner and importer of wines in Australia and New Zealand, has launched a marketing platform called Cellar Key with four wine brands this September 2010.
This marketing platform is created in partnership with Scanbuy and its ScanLife technology which is currently featured on six wines including Argyle Pinot Noir and Vintage Brut from Willamette Valley, Oregon; St Hallett Faith Shiraz and Poacher’s Blend from Barossa, Australia; Wither Hills Sauvignon Blanc from Marlborough, New Zealand and Argento Malbec from Mendoza, Argentina.
A 2D interactive icon, Cellar Key offers insider, digital access to distinguished wines, educating, entertaining and virtually connecting the user to wineries around the globe through the use of a Smartphone.
Argyle Founder and Winemaker Rollin Soles said that Cellar Key is a giant step toward bringing my story and the story behind the wine directly to the consumer, establishing an instant connection to the wine through the palm of their hand.
“Innovation is critical in any business and Cellar Key is a perfect example of how we can and should adapt to an evolving consumer who is interested in exploring the world of wine. Argyle is thrilled to be part of the Cellar Key launch,” Soles said.
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