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La Fee Unveils NV Absinthe Verte

DBR Staff Writer Published 08 November 2009

Took four years to develop the new absinthe

La Fee has extended the absinthe category across Europe, Asia and the US with the introduction of NV Absinthe Verte, a premium absinthe. The company claims that the new offering is the first premium mainstream absinthe.

The new absinthe comes at 38%ABV 76 degrees Proof, is distilled with Grand Wormwood, Anise, and Fennel. According to the company, it took four years to develop the new absinthe.

The new absinthe is available in UK's TGI Friday's and at many UK university venues. Selfridges & Co of London are also retailing the new absinthe. NV Absinthe Verte by La Fee is available at a recommended retail price of US$21.99 per 750ml.

Absinthe is a distilled, highly alcoholic anise-flavored spirit derived from herbs and the fundamental ingredient: grand wormwood.

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