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Kraft Foods Brazil Launches Tang Watermelon

DBR Staff Writer Published 12 July 2009

Brings Tang portfolio to 18 different flavors

Kraft Foods Brazil, a subsidiary of Kraft Foods Global Brands, has introduced a new drink mix, Tang Watermelon which brings the Tang portfolio to 18 different flavors.

The new product was launched after success of the limited edition Tangol which can be prepared in two versions such as popsicle or as a drink. Reportedly, among the three alternatives available to the customers, Tangol Watermelon was the highest consumed, due to which the company released the watermelon flavor as a part its drink mixes line.

The new product would be available throughout Brazil except the North and Northeast market of the country.

Kraft Foods Brazil, headquartered in Curitiba, Parana, manufactures food products such as powdered drink mixes, chocolates, cookies, desserts and baking powder. The company reportedly has four factories across Brazil.