Kraft Foods rolls out single-serve format of Kenco Millicano coffee
Kraft Foods, a US-based food and beverage company, has launched a new single-serve format of its Kenco Millicano wholebean instant coffee.
The new format contains 10 sticks of Kenco Millicano, with each stick the exact size for a single serving of Millicano. Kenco Millicano is said to be the company's first 'Wholebean Instant coffee'.
Kraft Foods UK Kenco marketing manager Artur Kuczera told Talking Retail that the single-serve format is perfect for customers wanting to take their favorite coffee away with them, whether on holiday or just to the office.
Kuczera said the company has big plans for Kenco Millicano and for Kenco as a whole this year, with substantial marketing investment and ongoing innovation.
Kenco Millicano is a combination of instant coffee and finely-milled beans that gives convenience of instant with the quality and taste reminiscent of roast and ground coffee at home.
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