Kore Nutrition forms Asia Licensee for ALL IN Energy
Kore Nutrition (Kore), a producer of non-alcoholic beverages in the US, has set up its new Asian Licensee called ALL IN Asia.
The Nevada-based company has appointed Desmond Liew, a marketing and distribution expert in Asia, to head ALL IN Asia.
ALL IN Asia will oversee the launch of the brand's energy products firstly across the key Asian markets such as Mainland China, Hong Kong, and Korea, and later spread distribution across the other territories.
At first, products for ALL IN Asia will be manufactured in the US and shipped by ocean vessel to important ports near the company's distribution operations in Asia.
ALL IN Energy products will be tailor-made for Asian consumers throughout all demographics, with poker and casino culture being a special attention, Kore said.
The Asia division will concentrate on sales and distribution to on-premise hotel casinos, private casinos and betting houses apart from off-premise retail outlets and neighborhood markets throughout China.
Kore, through its subsidiary, ALL IN, is engaged in the business of developing, producing, and selling non-alcoholic beverages.
It produces energy drinks and an enhanced purified water under the brand name, ALL IN Energy, which is said to be a sugar free product, with no carbohydrates, offering less than 10 calories per can.
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Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Reports Buy online from $449
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