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Koia launches protein drinks powered by plants

Published 23 November 2016

Koia has launched plant-based drinks exclusively across the US in Whole Foods Markets stores.

Koia is one of the first refrigerated, ready-to-drink, 100% plant-based protein lines to retail nationally.

The line stands apart from other functional beverages by significantly trimming excess sugars and calories in favor of simple, plant-based ingredients that people can actually see and recognize.

Koia co-founder Dustin Baker said: "Koia was developed with the belief that people should expect more from their protein beverage.

"People looking for a healthier protein option shouldn't have to compromise on flavor or consume hidden calories, excess sugars or artificial ingredients.

"We're as conscious about what we put into Koia as what we keep out. The result is an honest, craveable beverage that people can actually feel good about."

Three flavors of Koia are now available: Vanilla Bean, Cacao Bean and Coconut Almond.  Each beverage retails for $5.99 and can be found in the refrigerated section of Whole Foods Markets.

Koia delivers an unrivaled 5-to-1 ratio of plant protein to sugar content, featuring natural ingredients that are soy-free, dairy-free, gluten-free, and non-GMO.

A 12-ounce serving of Koia includes 16-18 grams of plant-based protein along with 5-8 grams of natural fiber, making Koia an ideal meal accompaniment, post workout beverage or healthy snack.

A proprietary blend of rice, pea and hemp proteins are at the heart of Koia's recipe, helping to create a smooth, craveable texture in a chilled, grab-and-go beverage.

Koia expects to expand distribution in the natural food channel while introducing new beverage flavors in 2017. The Los Angeles-based company was founded in 2013 and is continually innovating new, functional products.

Baker said: "We are dedicated to bringing consumers unexpected sources of protein.

"In everything we do, we strive to preserve the positive energy of plants and reduce the things people don't want in a product."

Source: Company Press Release