Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Videos
Drinks Business Review
Return to: DBR Home | News

Jim Beam unveils drinkable wearable Apple Watch

DBR Staff Writer Published 08 September 2016

Jim Beam has launched its own whiskey-soaked drinkable wearable Apple Watch.

The Jim Beam Apple Watch packs a 1.5 oz. shot glass right on users wrist, enabling them to connect with friends over refreshing shots instaed of refreshed newsfeeds.  

While the watch does not tell time, it saves time, removing the need for a last-minute shot glass search.

Jim Beam's 7th Generation Master Distiller Fred Noe said: "Critics may ask, 'What good is a watch that can't tell time?”

"We actually think we've created a watch that helps you make time. Who doesn't want to make time for friends, family and a refreshing Jim Beam Apple shot or cocktail?"

The bourbon-maker claims that Jim Beam Apple Bourbon was released in 2015 and it had become one of the successful line extensions in the recent times.

The wearable shot glass will be available for pre-order for a limited period of time and for a price of $17.99, at the same price of a Jim Beam Apple Bourbon 750mL.

According to Jim Beam, Jim Beam Apple combines the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey that result in a balanced flavour of apple and bourbon with a light juicy twist.

The product is available in several retail locations and bars throughout US and the price may vary within markets.

Image: Jim Beam introduces wearable, drinkable shot glass. Photo: Courtesy of PRNewsFoto/Beam Suntory Inc.