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Jamba Juice Unveils New Line Of Hot Beverages

DBR Staff Writer Published 02 March 2010

Jamba Juice has rolled out new Hot Blends beverages, which come in four flavors such as Original Spiced Chai Tea, Perfectly Chocolate Chai Tea, Classic Hot Chocolate and Heavenly Green Tea.

The company said Original Spiced Chai Tea is made with chai spices, organic black tea, milk and cane sugar. Perfectly Chocolate Chai Tea, made with organic cocoa, is also an organic chai tea latte but with an added dose of chocolate. Heavenly Green Tea is an organic green tea latte made with stone ground, matcha green tea from Japan, organic cane sugar and organic vanilla.

 

In addition, Classic Hot Chocolate is made with organic cocoa, natural cane sugar, organic vanilla and blended with choice of milk. The company will also offer a 'Kids Hot Chocolate' - made with the same flavors and ingredients of the Classic, but served at a lower temperature.

 

James White, president and CEO of Jamba Juice, said: Launching the new Hot Blends beverage line is definitely a breakthrough for us. We are confident that our customers will find that our new offerings provide the delicious taste and health benefits that people expect from teas, but in a way that is unique to Jamba.

 

“Building on the spin of the blender and taking it from cold smoothies to hot beverages is something that hasn't been done before, and we are excited to offer customers innovative hot drink options for the first time.

 

Susan Shields, chief marketing officer of Jamba Juice, said: The tea category is one of the fastest growing beverage segments-fueled by both healthy eating and the need for convenience. We wanted to ensure that we were going to stand out in this category, offering a product that is unique to Jamba Juice both in presentation as well as taste and quality.

 

“In response, we came up with a line that has both a wide variety of flavor profiles while still maintaining our zero grams trans fat, no artificial ingredients, no artificial flavors and no high fructose corn syrup standards.

 

The company said it will also offer a profile of six Mighty Leaf organic whole leaf teas, which are available in biodegradable pouches. The assortment of six teas offers a range of blends of fruit, herbs, spices and blossoms.

 

The company claims that the line of teas are made with organic, all natural ingredients, and contain antioxidants. The teas come in Organic Breakfast (black), Organic Earl Grey (black), Organic Green Dragon (green), Organic Spring Jasmine (green), Organic African Nectar (herbal) and Organic Detox Infusion (herbal) flavors.

 

Jamba Juice, adding to the new hot beverages platform, is also launching scones, a new addition to the baked goods category. The scones are available in Tart Cherry and Orange Dark Chocolate Chip flavors.

 

The company's new hot beverages platform will be available at its 342 stores including the markets of Seattle, Minnesota, Florida, Chicago, Portland, Texas, Hawaii, California and New York.

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