Jamba Juice To Introduce New Hot Beverages
Published:11-January-2010
By Staff Reporter
Jamba Juice has revealed that the official launch of new hot beverages will occur on March 1, 2010, in around 340 stores. The launch includes 10 new hot beverage items including four 'uniquely Jamba' hot blended offerings called Hot Blends beverages and six organic Mighty Leaf Tea whole leaf tea pouches. Jamba Juice will also be introducing additional baked goods and a new beverage, the Chill-icious Chai smoothie.
Jamba Juice said that its initial hot beverage offerings are made with natural and organic ingredients, and will include four Hot Blends beverages including three tea latte flavors--Original Spiced Chai Tea, Perfectly Chocolate Chai Tea, Heavenly Green Tea; and a Classic Hot Chocolate.
There will also be six offerings of organic Mighty Leaf Tea pouches including Organic Breakfast, Organic Earl Grey, Organic Green Dragon, Organic African Nectar, and Organic Detox Infusion. The company claims that these new hot beverages contain no high fructose corn syrup, zero grams of trans fat, no artificial flavors, and no artificial preservatives.
In 2009, Jamba Juice announced their intention to build a complementary, better-for-you retail food offering across all day-parts. This transformation of Jamba Juice started with the launch of hot oatmeal and continued throughout 2009 with the launch of Grab-n-Go wraps, salads, and sandwiches, California Flatbreads and Fruit Tea Infusions food and beverage offerings.
Currently, Jamba Juice has some component of food in over 377 locations. According to the company, the launch of the Hot Blends beverages represents a continuation of that transformation, further reinforcing its position as a healthy lifestyle brand.
James White, president and CEO of Jamba Juice, said: "We are very excited about the launch of our new Hot Blends beverage line. We’ve been listening to our customers and we know they wanted great tasting, better-for-you hot drinks. Our new hot beverages are an excellent complement to our existing portfolio of products and give customers a hot drink option suitable for any time of day.”
Hot Blends beverages will be launched in over 340 Jamba Juice locations across markets in California, New York, Seattle, Minnesota, Florida, Chicago, Portland, Texas, and Hawaii.
