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Jamba Juice to launch meal replacement smoothies

DBR Staff Writer Published 05 January 2012

Jamba Juice, a restaurant retailer of healthy blended beverages, juices, and good-for-you snacks, is all set to launch new Fit 'n Fruitful smoothies with a Weight Burner Boost on 5 January 2012.

The smoothies, which provide 14 essential vitamins and minerals, protein and fiber, contain two or more servings of fruit, and come in three flavors: Berry Blend, Strawberry Raspberry Banana and Peach Mango.

Fit 'n Fruitful smoothies are made with caffeine free Weight Burner Boost, which can also be added to any smoothie on the Jamba menu.

Jamba Juice senior vice president and CMO Susan Shields said whether it is trying to get more fruit in your diet, finding a delicious, healthy meal substitute on-the-go, or supporting weight management goals while providing balanced nutrition, Fit 'n Fruitful smoothies are a great way to help you Live Fruitfully this year.

When used daily, in combination with a healthy diet and exercise program, the Weight Burner Boost can help support long-term weight management goals by stimulating muscle enzymes to burn more fat and promote lean muscle mass, claims the company.

Jamba Juice also launched The Coldbuster Smoothie and The Probiotic Fruit & Yogurt Blends.

The Coldbuster Smoothie offers Antioxidant Power and Immunity boosts to fight winter-related health issues.

The Probiotic Fruit & Yogurt Blends come in three flavors: Thrivin' Mango, Vibrant Blueberry and Strawberries Alive and help support immune system and digestive health.