Inza To Acquire Brands From Friesland Campina
Published:30-June-2009
By Staff Reporter
The proposed purchase covers the Yogho! Yogho! and Choco! Choco! brands in the European Union
The Belgian dairy cooperative Inza cvba, a subsidiary of Milcobel cvba and Royal FrieslandCampina, has entered into an agreement on Inza’s acquisition of the Yogho! Yogho! and Choco! Choco! brands, from FrieslandCampina.
The proposed purchase covers the Yogho! Yogho! and Choco! Choco! brands in the European Union, including its product recipes and associated commercial operations. Yogho! Yogho! is a range of yoghurt drinks and Choco! Choco! is a chocolate flavoured dairy drinks. The products are said to be manufactured in FrieslandCampina’s Belgian production sites in Aalter and Sleidinge.
Inza produces and commercializes dairy, dairy drinks and functional foods. FrieslandCampina is expected to continue to manufacture the products for Inza during a transition period. FrieslandCampina will receive a licence from Inza for usage of the trademarks in the European Union.
The European Commission reportedly approved the merger between Friesland Foods and Campina on 17 December 2008. It was subject to the sale of fresh dairy activities in Nijkerk, the cheese production plant in Bleskensgraaf, and the Yogho! Yogho! and Choco! Choco! brands.
The actual transfer of the brands is subject to approval from the European Commission. The transaction is expected to be completed in the third quarter of 2009.
