Innovative Beverage Signs Distribution Agreement With Bernick's
Published:29-October-2009
By Staff Reporter
To bring drank to Minnesota
Innovative Beverage Group Holdings has entered into an agreement with Bernick's Beverages & Vending, a distributor for the Pepsi family of brands, and MillerCoors family of brands, to expand the reach of the company's proprietary product, drank, throughout Minnesota, including the Twin Cities area, and parts of Wisconsin.
Bernick's has been a distributor for the Central Minnesota area, catering to areas throughout Minnesota, including Waite Park, Duluth, Willmar, Brainerd and Bemidji, and Dresser, Wisconsin.
drank, which is a 16 oz. lightly-carbonated beverage formulated with melatonin, valerian root and rose hips joins other products in Bernick's portfolio including Pepsi, Dr Pepper, Nestle Nesquik, Crush, New Leaf Tea, Aloe Vera Juice, Miller Lite and Leinenkugel's.
Dean Bernick, CEO of Bernick's Beverages & Vending, said: "We are continuously looking at ways to expand our beverage portfolio with products that add value to our customers. We are extremely excited about drank because, for us, it is a new category of beverages, the relaxation category. There is a demand for this product, and we are pleased to have the opportunity to fill that demand."
Peter Bianchi, CEO of Innovative Beverage Group, said: "Working with a well-known, respected distributor like Bernick's helps us do just that, as we get to add the drank brand to their impressive roster of products, which will only help grow the product's reach and get it in the hands of the consumers that love it.
“Since launching in select markets in early 2008, drank has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.”
