Hall of Fame Buys Stake In V Group
Hall of Fame Beverage (HFBG) has acquired a stake in the V Group, the maker of a.n.d. (antioxidant nutritional drinks). As part of the agreement, HFBG will be allowed to appoint a member to the board of directors of the V Group.
In addition, HFBG will also receive an equity stake in the company. In return, the V Group will receive monetary compensation to assist in the production of a.n.d.
Larry Twombly, CEO of HFBG, said: This is a significant cue for Hall of Fame. We expect a.n.d. to develop into a massive brand with virtually unlimited growth potential. We are excited to be part of the group.
“Not only will HFBG benefit from the success of a.n.d., but HFBG's existing brands and future brands should also benefit from the alliance with the V Group's distribution. We insisted on having a HFBG person as part of the V Group's Board ensuring transparency between the V Group and Hall of Fame Beverage.
V group is expecting to have products on the shelves by early May in the Northeast and June on the West Coast. Testing has already been completed in the Northeast in 2009, the company said.
The V group is made up of beverage professionals and a group of distributors from the Northeast and the Southwest.
Related Insight
Suppliers Directory
Non-alcoholic Fruit Juice Energy & Sports Drinks Dairy Hot Drinks Soft Drinks Bottled Water
Technology Brewing Catering Equipment Packaging Process Technology
Markets & Regulations Markets Regulatory & Safety
Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Reports Buy online from $449
Comments may be moderated for spam, obscenities or defamation.