Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Videos
Drinks Business Review
Return to: DBR Home | News

GT Beverage introduces new health beverage for school children

DBR Staff Writer Published 09 August 2010

GT Beverage Company, a developer and marketer of beverages and health snack products in the US, has developed Sportastic Sports Drink which according to the company eliminates high sugar and calorie-filled foods and beverages.

The company claims that the new drink contains four grams of sugar, four carbohydrates and 15 calories in a 12 ounce bottle. Sportastic is formulated with vitamins B5, B6, and B12, along with calcium, magnesium, potassium and niacin to help replenish and rehydrate the body.

The company said that Sportastic has been identified as a sports drink for diabetics and was approved by scientists at the Junior Diabetes Research Foundation (JDRF).

The line of Sportastic sports-themed beverages is sold across the US in 50 states (Walmart, Walgreens, Kroger, Fred Meyer, BigLots, and many others) including Hawaii and Alaska.

The company's international sales will include Puerto Rico, Mexico, Canada, Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The company anticipates additional sales in Argentina, Brazil, Chile, and the UK.

Tom Weiss, president of GT Beverage Company, said: “The SNA was instrumental by assisting our company in identifying interested school districts including: California, Indiana, Illinois, Wisconsin, Missouri, Kentucky, Texas and others for distribution of Sportastic Sports Drinks. We are looking forward to a successful year in this market as well as the retail and international markets.”