Grupo Mahou-San Miguel To Market Carling In Spain
Grupo Mahou-San Miguel has signed an agreement with Molson Coors to distribute and market Carling, a British beer. The company believes that the agreement forms a strategic alliance that strengthens its catalog.
The company will distribute Carling on the mainland, the Balearic Islands and the Canaries, both in barrels and cans for the hotel market. This distribution caters to British consumers in Spain, supplying them with one of their beer brands in the UK.
Dave McCarthy, managing director of Europe for Molson Coors International, said: We are proud to partner with Mahou - San Miguel and excited about the opportunity to expand the distribution of the UK’s top selling lager to beer drinkers across Spain. Not only can British visitors to Spain enjoy the same great taste they have enjoyed for decades back home, but now we can also share this leading brand with fellow drinkers across this beautiful country.
An integral part of Molson Coors' international growth strategy is establishing these kinds of valued partnerships with leading brewers. We are confident that extending the Carling brand in Europe’s fourth largest beer market will give us even greater momentum as we plan for additional partnership opportunities across Europe and elsewhere around the world.
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