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Grey Goose vodka enters India

DBR Staff Writer Published 23 January 2006

Premium French vodka brand Grey Goose has arrived in the Indian market, retailing at INR3,100 (about $70) per bottle.

The vodka, which is available in 20 countries around the world, was originally trialed in India five months ago. It is now being marketed by Bacardi through selected retail stores and pubs and leading five star hotel bars. Created in the famous Cognac region of western France, Grey Goose manufacturers claim it is the world's best tasting vodka due to state-of-the-art manufacturing process that it goes through. Sidney Frank, the founder of Grey Goose, died in San Diego last week, aged 86.

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