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Godrej Hershey To Launch International Food Brands In India

DBR Staff Writer Published 25 June 2009

Hershey products, such as chocolate syrup, milk mixes are already available

Godrej Hershey Foods & Beverages, a business conglomerate, intends to produce and sell local products and launch a portfolio of Hershey products in India, reported Food Biz Daily.

Godrej Hershey Foods is offering Hershey’s syrups and milk mixes in India. Hershey’s chocolate syrup has been launched and is manufactured in India. Hershey’s Chocolate Milk Mix syrup is presently marketed throughout India.

Bobby Agarwal, executive officer and chief operating officer of Godrej Hershey Foods & Beverages, said: “There is trend from bulk to packaged items and we would be leveraging the opportunities in these categories. Currently, we are importing small amounts of Hershey’s chocolates but are yet to formally launch our brand in the country.”

Godrej Hershey Foods & Beverages Limited, a part of the Godrej Group, is a joint venture between Godrej Beverages & Foods and The Hershey Company.

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